ForeverLawn synthetic turf products are safe, soft, and environmentally friendly. With their vertical drainage rainwater is filtered back into the water table naturally because ForeverLawn is permeable. With ForeverLawn you will use less water, eliminate pesticides and fertilizers, provide effective erosion control, and improve air quality by reducing emissions. ForeverLawn products are between 30-35% green by weight. ForeverLawn installed systems (with rubber infill) are between 60-65% green by weight. ForeverLawn products feature award winning BioCel™ Turf Backing Systems from UTT. BioCel™, a new, environmentally-sensitive high performance polyurethane backing for carpet and synthetic turf - developed by Universal Textile Technologies, was awarded the Grand Prize for Environmental Initiatives presented by Buildings Magazine at NeoCon in Chicago in June, 2004.